Lulu lemon Value Chain Assignment Example | Topics and Well Written Essays - 250 words

Lulu lemon Value Chain - Assignment Example According to the report  the core mission of the company is to provide its clients with components that would ensure they live longer, more fun and healthier lives. This core value has been the driving force ensuring that the company provides fitness materials that meet the specific needs of its clients. This mission has also guided its efforts towards working with designers from various disciplines, thus contributing to the increased marketability of its products and services.This study declares that appropriate sales strategy, covering various parts of the world and offering wholesale as well as internet-based mode sale has significantly contributed to the massive success of the company. This has not only ensures that its products and services are access, by a wide range of clients, but also increased its competitive advantage due to low prices associated with wholesale products and services. Increased operational costs accompanied with increased net profit overtime; has enabled the company to improve the value of its products and services, thus attracting a large clientele base. The core mission of the company, based on ensuring funnier, healthier and longer lives among the clients, could be attributed to the improved success of the company from 2007 to 2012. Involving the participation of personnel from different disciplines to develop various designs for the company has ensured that the company attracts different dimensions of clientele base i.e. from young to the aged, children, women and men.

Urban design studentship Essay Example | Topics and Well Written Essays - 500 words

Urban design studentship - Essay Example Studying design in the context of urban locations is essential to practical training because of the importance of being able to see real people within the designed spaces. The importance of the understanding the urban spaces as a means of understanding the people that live there is emphasized by the development of urban archaeology, a study â€Å"concerned with the reconstruction of the natural and human environment within which and as part of which human actions take place† (Chapter 8, 2008). This is because the whole purpose of urban design is to create a pleasing â€Å"visual effect of building masses, connections with people and places, creation of spaces for movements, urban amenities and public realm, and †¦ improving the overall townscape† (Government, 2006). In working out the management of a specific place, there are invariably a number of people involved in the process and, when becoming enveloped within the design process, it is often too easy to forget to consider the actual use of the spaces being designed, the history involved and the personal connections that have been made with the space. â€Å"There is a core group whose understanding of the relationship between urban structure, spaces and buildings, and ability to develop three-dimensional concepts is central† (Olszewski & Pudlowski, 2001). This understanding can only be acquired by experience. Practical experience of designed spaces enables the urban designer to begin understanding the various ways in which people have used a particular location in ways that are difficult to simulate using tools such as augmented reality. â€Å"Sensations triggered by ‘grasping’ and ‘moving’ aid the designers’ cognitive process and their awareness of ‘being inside’† (Seichter & Schnabel, 2005), but the actual physical space remains difficult to understand in the virtual environment. However, the difficulty remains how to experience the nature of the people, culture and locations

Avoiding Groupthink Essay Example for Free

Avoiding Groupthink Essay The case study we are addressing this week involves how a team and Project Manager avoid Groupthink and its pitfalls. In order to understand what group think is you have to refer to Irving Janus who coined the phrase back in 1972. He related that Group Think is when a group makes a decision based on group pressure; it can lead to faulty decisions. Janus, 1972) Some of the symptoms that Irving Janus documented of group think are Illusion of invulnerability, Collective rationalization, Belief in inherent morality, Stereotyped views of out-groups, Direct pressure on dissenters, Self-censorship, Illusion of unanimity, and Self-appointed ‘mind guards’. (Janus, 1972) In our book, Making the Team: A Guide for Managers states that there are three (3) key symptoms that take root and they are Over Estimation of the Group, Closed Mindedness and Pressure towards Uniformity. These will be the 3 areas I am going to focus on. Over Estimation of the Group Now that we know what group think is we can move on to how a team and Project Manager might avoid the mistakes and downfalls of Group Think situations. (Thompson, 2008) When a team is falling into a group think methodology a Project Manager must be able to recognize the signs before any decisions are made and set in motion. If the group is making statements that start with we feel, we think, or we suspect it is a good indicator that they just don’t know or are just following along with the consensus of the group. Group think can cause problems when everyone goes with the flow especially on a wrong decision. In using group think methodology management has to weigh the pros and cons of the group’s decision from all sides. Sometimes a little more research prior to implementing a group think decisions should be done or a devil’s advocate should be assigned into the group think matrix in order to prevent team members from being led down a garden path. The one thing I have noticed when in a group think situation, the group always looks for someone to be the mouthpiece for the group, this person usually has strong leadership skills but can be short sited and very opinionated which rubs off on the group as a whole. Some team members tend to have difficulty explaining or relating what is on their mind in a group setting, they rather tell their ideas one on one because they are an introvert by nature! They would rather have the extrovert take charge and be the one who voices the opinions or decisions of the group. They tend to stay out of the lime light. Project Managers should encourage team members to bring out concerns or objections to issues that are being discussed and/or considered, he/she should not influence the team with his or her own preferences to the issue, he/she should play the devil’s advocate and guide conflict in a positive manner, the group should be allowed to be evaluated by other groups and critiqued in an unbiased manner, splitting the group into different sub groups to bring out and investigate different alternative solutions or methods that could be used, call meetings with the group to discuss and evaluate any decisions prior to instituting them and develop alternatives for each methodology prior to giving final approvals. (Thompson, 2008) A good Project Manager should keep his group focused on the project at hand, have weekly meetings to check progress of his team to ensure that discussions are being conducted that is giving the group the necessary conflict for them to evaluate potential risks and dangers involved with the decisions they are recommending. The Project Manager should make the team aware that they can bring up ideas or doubts about any issue without the fear of being ridiculed or rejected by other team members. The ultimate goal is for the Project Manager to make his team work as a team through having all members contributing their knowledge and skills in making the project a success.

Examining Practice Of Price Discrimination Economics Essay

Examining Practice Of Price Discrimination Economics Essay Perfect competition is the most efficient market structure because, in the long run, each firm in the market will be producing at its minimum average cost, or per-unit. This means that consumers get desired goods and services at the lowest possible prices, and also that the firms are economizing on societys scarce resources to the greatest extent possible. What is the difference between the concepts of diseconomies of scale, and the law of diminishing return? (4 marks) Law of diminishing return occurs in the short-run when one factor is fixed. If the variable factor of production is increased, there comes a point where it will become less productive and therefore there will eventually be a decreasing marginal and then average product. When long-run average total cost rises as output increases, there are said to be diseconomies of scale. a. Sally owns a ceiling fan company. Last year, she sold 1000 ceiling fans at $50 each, and each fan cost her $20. Before going into the ceiling fan business, she worked as a fan-dancer at $25,000 a year. She used her own money to buy the fans by withdrawing the money from her savings account where it was earning five percent annual interest. Calculate Sallys economic profit and her accounting profit. Should Sally continue with her ceiling fan business? Explain. (6 marks) If her economic profit is at least zero, Sally should stay in business. Her TR = $50,000 and her total accounting cost is $20,000, for an accounting profit of $30,000. She forgoes interest on savings of $20,000 (.05) = $1,000 as well as forgone earnings of $25,000. This leaves $4,000 in economic profit, so she should stay in business. Bob Edwards owns a bagel shop. Bob hires an economist who assesses the shape of the bagel shops average total cost (ATC) curve as a function of the number of bagels produced. The results indicate a U-shaped average total cost curve. Bobs economist explains that ATC is U-shaped for two reasons. The first reason is the existence of diminishing marginal product, which causes it to rise. What is the second reason? Explain your answer. Assume that the marginal cost curve is linear. (4 marks) Average fixed cost always declines as output rises because fixed cost is being spread over a larger number of units, thus causing the average total cost curve to fall. a. Provide two circumstances in which monopoly may offer efficiency advantages over competition. (4 marks) A monopolist might be better positioned to exploit economies of scale leasing to an equilibrium which gives a higher output and a lower price than under competitive conditions. As firms are able to earn abnormal profits in the long run there may be a faster rate of technological development that will reduce costs and produce better quality products for consumers. This is because the monopolist will invest profits into research and development to promote dynamic efficiency. Explain the practice of tying and discuss why it is controversial. (5 marks) Tying is the practice of bundling goods for sale. It is controversial because it is perceived as a tool for expanding the market power of firms by forcing consumers to purchase additional products. However, economists are skeptical that a buyers willingness to pay increases just because to products are bundled together. In other words, simply bundling two products together doesnt necessarily add any value. It is more accurately believed to be a form of price discrimination. Describe the source of tension between cooperation and self-interest in a market characterized by oligopoly. Use an example of an actual cartel arrangement to demonstrate why this tension creates instability in cartels. (5 marks) The source of the tension exists because total profits are maximized when oligopolists cooperate on price and quantity by operating as a monopolist. However, individual profits can be gained by individuals cheating on their cooperative agreement. This is why cooperative agreements among members of a cartel are inherently unstable. a. If the average total cost curve is falling, what is necessarily true of the marginal cost curve? If the average total cost curve is rising, what is necessarily true of the marginal cost curve? (5 marks) When average total cost curve is falling it is necessarily above the marginal cost curve. If the average total cost curve is rising, it is necessarily below the marginal cost curve. Describe the difference between average revenue and marginal revenue. Why are both of these revenue measures important to a profit-maximizing firm? (5 marks) Average revenue is total revenue divided by the amount of output. Marginal revenue is the change in total revenue from the sale of each additional unit of output. Marginal revenue is used to determine the profit-maximizing level of production and average revenue is used to help determine the level of profits. Describe the process by which the market for capital and the market for land reach equilibrium. As part of your description, elaborate on the role of the stock of the resource versus the flow of services from the resource. (6 marks) Equilibrium in the markets for land and capital are governed by the value of marginal product for these factors relative to their supply. One difference between these markets and the market for labor is the distinction between rental value (flow) and purchase price (stock). This difference is reconciled by noting that in efficient markets, the purchase price should reflect the value of the stream of services provided by the land or capital (or the sum of rental values appropriately discounted). a. List and explain two conditions necessary for firms to be able to successfully practice price discrimination. (2 marks) Differences in price elasticity of demand between markets: There must be a different price elasticity of demand from each group of consumers. The firm is then able to charge a higher price to the group with a more price inelastic demand and a relatively lower price to the group with a more elastic demand. By adopting such a strategy, the firm can increase its total revenue and profits. To profit maximize, the firm will seek to set marginal revenue = to marginal cost in each separate (segmented) market. Barriers to prevent consumers switching from one supplier to another: The firm must be able to prevent market seepage or consumer switching defined as a process whereby consumers who have purchased a good or service at a lower price are able to re-sell it to those consumers who would have normally paid the expensive price. This can be done in a number of ways, and is probably easier to achieve with the provision of a unique service such as a haircut rather than with the exchange of tangible goods. Seepage might be prevented by selling a product to consumers at unique and different points in time for example with the use of time specific airline tickets that cannot be resold under any circumstances. Explain how each of the following industries practices price discrimination: (6 marks) restaurant Restaurants sometimes have childrens menus. It can be profitable if adults who come to restaurants with children are, on the average, more sensitive to prices on menus than adults who come to restaurants without children. Children often do not value restaurant food and service, and often waste a large part of their food. Parents know this and do not want to pay a lot for their childs meal. If restaurants treat children like adults, the restaurants may lose customers as families switch to fast-food restaurants. If this explanation is correct, then restaurants price discriminate. airline Airlines charge different prices for seats on the same plane, depending on when the ticket was purchased, how long the traveler will be staying at the destination, etc. Of course, the cost of operating the plane is independent of these variables. Hairdresser A hairdresser may charge a lower price to children than to adults. The reason they do this is that they believe children to have a differing elasticity of demand to adults. In other words, the price needed to maximize revenue from children is not the same as the price needed to maximize revenue from adults. By charging different prices they will maximize revenue from both groups Calculate the total revenue without price discrimination as well as with price discrimination, and complete the table with your calculations. (4 marks) Price Qd TR TR (with perfect price discrimination) 30 0 22 10 220 220 14 16 224 304 10 24 240 464 7 38 266 562 Briefly describe the characteristics of each of the following market types. Give an example of each market type. (8 marks) pure competition The goods being offered for sale must all be the same. The buyers and sellers must be so numerous that no single buyer or seller influences the market price. Buyers and sellers are price takers. An example would be the wheat market. Monopoly A monopoly is a market in which there is only one seller and the seller sets the price of the product, given the demand curve for that product. An example would be a local cable television company. Oligopoly An oligopoly is a market in which there are only a few sellers, and the sellers do not always compete aggressively. An example would be airline routes. monopolistic competition Monopolistic competition is a market containing many sellers offering slightly different products. Because the products are not the same, sellers have some ability to set price. An example would be the software industry. Use the graph below to explain why a profit-maximizing monopolistically competitive firm must operate at excess capacity. Why is a perfectly competitive firm not subject to the same constraint? (6 marks) Competitive firms do not face downward-sloping demand. The graph shows the firm choosing a level of production in which the intersection of marginal revenue and marginal cost occurs at an output level where average total cost is decreasing. This profit-maximizing output level is less than the efficient scale (minimum of average total cost) and therefore the firm is said to be operating at excess capacity. If the monopolist depicted in the graph below sets a price of $10 and sells 100 units, the corresponding marginal revenue is $5 and marginal cost $3. What recommendation regarding price and quantity would you give this monopolist? Explain your answer. (6 marks) Since MR exceeds MC, recommend an increase in output. Greater sales will require a price reduction. So reduce P below $10 and increase Q above 100. The marketing division of a firm has measured demand for its product and reports that it is Q = 24 P, where Q is units and P is price per unit in dollars. The cost is given in the table below. Complete the table and determine the profit-maximizing level of output for this firm. (6 marks) As indicated in the table below, the optimal output is Q = 5, where MR = MC = 5.80. Output Total Cost Price Revenue Profit 0 10 24 0 -10 1 18 22 22 4 2 20 20 40 20 3 22 18 54 32 4 25 16 64 30 5 29 14 70 41 6 34 12 72 38 7 40 10 70 30 8 48 8 64 16 Define the following terms and explain their importance to the study of economics. (9 marks) barriers to entry Barriers to entry make it difficult or impossible for other firms to enter an industry, thus allowing monopoly to continue to exist. Some examples of barriers include legal restriction on entry, patents, control of scarce resources, large sunk costs, technical superiority, and economies of scale. Patent A patent is a government-granted legal monopoly given to the inventor of a new product or process. During the life of the patent, the firm has a protected monopoly position. Thus, it serves as a barrier to entry. natural monopoly A natural monopoly is an industry in which advantages of large-scale production make it possible for a single firm to produce the entire output of the market at lower average cost than a number of firms each producing a smaller quantity. Most natural monopolies are regulated utilities.

It Pays to Be Bilingual :: Argumentative Essay

It Pays to Be Bilingual Hoy en dà ­a es casi necesario ser bilingue si se desea tener à ©xito. Desde California a Washington, de Pensilvania a Florida, uno puede oà ­r muchas personas hablando espaà ±ol. Los Latinos como una gran parte de la sociedad ya no es una cosa del pasado, pero una realidad. Los Hispano Parlantes no se centralizan solamente en las ciudades mà ¡s grandes de Estados Unidos, sino en los pueblos pequeà ±os tambià ©n. Con una mirada de la poblacià ³n total en los Estados Unidos, unos trabajos tà ­picos y el estudio afuera, se puede ver que ser bilingue, especialmente con inglà ©s y espaà ±ol es un recurso con mucho valor. Spanish can be heard clear across the United States because Latin Americans are no longer living only in large cities, but in small towns as well. If you can read and understand this, you are at a great advantage in today’s job market. If you can’t, pay close attention to the reasons you should consider learning Spanish, and allow me to translate my thesis statement for you. By observing the population at large in the United States, some of the typical jobs and study abroad, one can see that being bilingual, especially with English and Spanish is a very marketable resource. By observing the population at large in the United States, one can see that "Caucasian" is not the only ethnic background being represented. In fact, "the United States is the fourth largest Spanish-speaking country in the world" (Olivares). In the past twenty years there has been an increase in the number of Spanish speakers needed in the US. "In 2000, 32.8 million Latinos resided in the United States, representing 12.0 percent of the total U.S. population" (Therrien et al.). As the Hispanic population grows we need to do our part by learning the second language of the US. By taking a look at journals and newspapers, one can see that Spanish is slowly and surely working its way in as a part of the culture. Companies are trying to foster an interest in Spanish among the native English speakers and to communicate to those Spanish-speakers who can’t understand English. The companies are evaluating the language situation of the population at large to decide how to go about speaki ng to everyone. For instance, the most recent ""Got Milk" advertisement features Marc Anthony, a Latin singer and artist. He has gained popularity not only in the Latin Market, but popularity here as well, after having released one of his discs in English.

Essay example --

Jahanpanah – literally, ‘Refuge of the World’ –is often known as the fourth city of Delhi. The walls of Jahanpanah were constructed by Muhammad Tughlak in 1328 A.D. It is believed that the sultan (a megalomaniac) desired to unify the scattered urban settlements in the area : the old city of Lal Kot, the military cantonment of Siri, and the citadel of Tughlaqabad into one city by enclosing them within a single walled area. After building a part of it, he gave up the rest due to the huge expenses needed for construction. Jahanpanah was created by linking the older cities of Siri and Lal Kot by a set of two extensive walled sections with a total of thirteen gates. The western wall had six gates while the eastern had seven. But only the name of Maidan Gate on the west, near an old idgah, survives. Sher Shah removed the walls of this city. Historians believe that the fortified city was for the residence of the sultan and his royal household so must have contained the citadel with the sultan’s palace complex and the main mosque for the use of the royal family and others. The majority of city’s population lived within the walls of Lal Kot. It is also possible that large parts of Jahanpanah continued to be rural or forested during and long after Muhammad bin Tughlaq’s reign. Today, the fortifications have survived in small sections, mostly parts of the wall that connected Siri to Lal Kot from the south. Due to the expansion of urban India, Jahanpanah has been engulfed by modern residential neighbourhoods while large parts of the walls were demolished to lay modern infrastructure like roads. Other than the parts of the original wall, very little survives of what can be dated to Muhammad bin Tughlaq’s reign with certainty. Khirki... ...s. Below ground is a three feet wide cell and is almost filled up with soil. It is declared to be Kabir-ud-din Aulia’s abode below by day and above by night. The group of buildings includes ruins of several wall mosques, grave platforms, and gateways. On the roof, a low octagonal drum carries a conical dome. It is said that the dome was originally surmounted with a gold finial which was stolen at some point. The roof level is edged by carved sandstone battlement decorations. a tall pointed entrance arch with lotus bud fringe design contains a carved corbelled gateway surrounded by a band of white marble. Above the gateway is another arch, within which is set a red sandstone jali (screen with ornamental patterns). Similar patterns exist on the north and south except that the gateway is blocked by a jali of red sandstone. The solid western wall contains the mihrab.

How does Stevenson explore duality in The Strange Case of Dr Jekyll and Mr Hyde? Essay

The idea of duality, in this case, of people displaying duality of character, being â€Å"two faced†, of showing contrasting sides to a person, was of much interest to people in the late 19th century, due to the way it reflected upon their society, and was a key concept of Gothic literature written at the time. In this essay, I shall see how Stevenson explores this, the techniques and methods he uses, and the way in which he shows us how duality is significant in Victorian society. The Strange Case of Dr Jekyll and Mr Hyde was one of the first novels to re-introduce the Gothic literary genre, and thus has several elements that are common to other Gothic novels, which I shall explore in this chapter. With Gothicism being a genre of horror fiction, almost all Gothic novels have some kind of monster as the antagonist. Mr Hyde, although generally regarded as human (a point which I will explore further later on), is quite obviously a monster in the original sense, that is, a being of pure evil and sadism. He is described as a repulsive, grotesque person, for example, by Mr Enfield: â€Å"There is something wrong with his appearance; something displeasing, something downright detestable †¦ he gives a strong feeling of deformity, although I couldn’t specify the point.† The fact that his features are not truly described, but only hinted on vaguely, is also important; it is common for Gothic literature to prey upon the fear of the unknown. Hyde as a monster is only ever witnessed through the eyes of others’, in other words, at no point in the novel do we get an explanation from his viewpoint. This is also another Gothic technique, designed to de-humanise the monster: if we could see things from it’s perspective, we could sympathise with it, therefore this is not allowed. In this novel, the idea of a monster is combined with another Gothic element: the double. The double is the idea of duality taken to an extreme, physical level: a character who has two different forms, often with one being good, the other evil. Common doubles in Gothic literature include werewolves, people who transform from regular humans into a wolf form, and vampires, people who, by night, become blood-sucking monsters. Hyde is the double of Jekyll; although he has a different form, he is not an entirely separate person, but is the evil side of Jekyll. By creating Hyde, Jekyll allows himself to express his innermost desires, without receiving the consequences, such as shame, guilt, or a loss of respect and reputation. This is part of one of the key themes of the book, which is exposing duality in Victorian society, that will be explored later. Finally, there is one thing that sets Jekyll and Hyde apart from other Gothic novels. Usually, they are set in very remote places, often in foreign, Catholic countries. This distances the reader from the often scary events happening, however, in Jekyll and Hyde, the fact that it is set in London makes the events seem much closer and real, and therefore scarier. Other than this minor point, however, it is easy to see how Stevenson uses the Gothic genre to explore duality in the book. Stevenson also uses a particular style of writing and a variety of techniques that help to explore duality, for example, the story is titled as â€Å"The Case of†¦Ã¢â‚¬ , which, as well as being a case as in a particular event, it is in some ways presented almost as a legal case. As the story unfolds, we see Mr Utterson on an investigation, with â€Å"evidence† in the form of accounts from Mr Enfield, the maid and others, as well as various letters and the will made by Dr Jekyll. At the end of the book, we get the full statements of the two main witnesses, Dr Jekyll and Dr Lanyon. As noted before, Mr Hyde’s recollection of the events is never known. By writing in this way, Stevenson clearly shows us contrast between the protagonist â€Å"prosecutor† and the antagonist â€Å"defendant† in the book, as well as involving the other characters as more neutral witnesses, but leaving it open to speculation whether they are in this case necessarily good or bad, exposing their duality, for example with Dr Jekyll, who, although he obviously hates Hyde for his crimes, still continues to crave becoming him for the purposes of expressing his desires. Another technique Stevenson uses is symbolism, mostly in the form of weather, for example, the city streets were filled with smog when Hyde was out, and in chapters 2 and 4, where Utterson and others are trying to find Mr Hyde, there is a thick early-morning fog. This, although common in London at the time, still had associations of secrecy and obscurity, as it was the domain of people like Jack the Ripper, and therefore the perfect setting for the crimes of Mr Hyde. As well as weather, Stevenson used the symbolism of doors and windows also as metaphors for secrecy. For instance, in Jekyll’s laboratory, it is always behind the closed cabinet door that he transforms into Hyde, and it is only when this door is broken down that the mystery is solved. Also, when Utterson and Enfield go to speak with Jekyll in Incident at the Window, the window serves as a barrier between Utterson and the truth that Jekyll hides. To understand how the book as a whole expresses duality, it is important to understand how contemporary readers would have viewed and reacted to the book. Obviously, at the time it was published, readers would have not suspected the idea of transforming into an evil doppelgà ¯Ã‚ ¿Ã‚ ½nger was the key to the mystery about Jekyll and Hyde. We should bear in mind that the most logical solutions are that Jekyll and Hyde were having a homosexual relationship, that Hyde was the illegitimate son of Jekyll, or that Jekyll was somehow being intimidated and controlled by Hyde, possibly via blackmail or debt; contemporary readers would probably have guessed that one of those was the most likely to be the case. It is also important to understand how readers would have viewed Hyde. In the late 19th century, many post-Darwinist theories about evolution and creationism were being discussed and debated, and people were beginning to accept the idea that humans were descended from apes. From this came the idea that people who were socially unacceptable, that is, anyone who did not confirm to the Victorian ideals of etiquette and manners, could be regarded as less evolved, and in a way sub-human. This is highly evident with Mr Hyde, who is described as being very short, deformed and ape-like. There is, however, a final point about the readers of the book, which I regard as one of the most important, and it is what made the book so shocking and controversial at the time. This is the way in which the book exposes the duality that was present in Victorian society, which is displayed by the important characters in the book. Society and culture at the time were based highly on etiquette and conformity, and of appearing the best as possible in public. Any person’s vices were kept behind closed doors, even with close friends and family, and thus, this lead to people leading very separate public and private lives. In Jekyll and Hyde, Stevenson shows this to some extent with all of the major characters, the most significant of which I shall explore further. Mr Utterson seems to be the most single-track, sincere character, however, he does display moral ambivalence as a lawyer. In his own words, â€Å"I let my brother go to the Devil in his own way†. At first, it seems that it is good of him, as a lawyer, to not judge people at all, however, although this seems helpful, it can also be bad, for example it means that he will not step in to help someone who is â€Å"going to the Devil†, but rather let them sort things out in their own way. He only seems to change this at the end of the book, and that is only because Poole suspects that Hyde has murdered Dr Jekyll. Mr Carew, an MP, is clearly shown as being a well-mannered gentlemanly figure, but because of this, we can not help but wonder why he is out in a shady district of London at night, and what he said to anger Mr Hyde so much (if anything). This shows once again the idea of having a private life, kept hidden and separate from your public life, which is what Carew appears to be doing. Finally, there is Dr Jekyll. Throughout the book he is described as a good man, who was respectable, admired by his friends, as someone seen as nearly perfect by Victorian standards. However, beneath the public face we can see that his fascination with Mr Hyde is not purely scientific. Once he has experienced what it is like to be in Hyde’s body, he begins to crave it more, this is because, through Hyde, he can do things that are completely unacceptable, even by modern standards. The book suggests that, as well as murder, he practised many sexual perversions, and similar acts. This shows how a man can fall and become a lesser human, as noted before, and that this is achieved by science. At the time, people believed in the idea that humanity could reach a peak level, and then devolve, becoming ape-like once again, Jekyll and Hyde could be seen as a metaphor for this. As you can see, Stevenson uses these characters effectively as well a wide variety of literary techniques and in the style of a Gothic novel to explore duality and how it relates to society at the time.